GOGO Cinema is an exciting and young startup based out of Singapore that helps movie lovers, not just book tickets to their favourite new releases, but also allows them to create special screenings of older movies and classic hits in a cinema of their choice. Once the minimum seating has been occupied, the special screening will be considered confirmed.
The platform needed to help customers clearly distinguish the difference between regular movie listings and special listings allowing users to know clearly which movie repertoire they were browsing through. Given the newness of the concept, it was also critical that the process of creating a special screening was done intuitively and with as little friction and detail as possible.